CREATIVE PROFESSIONAL.

STORYTELLER.

PROBLEM-SOLVER.

I'm a SCAD-trained fashion marketing professional with a BFA and a passion for editorial storytelling and production. I thrive where creativity meets strategy, conceptualizing shoots, managing projects from concept to publication, and building client relationships that actually convert.

I bring a producer's precision, a creative's eye, and the people skills to keep any team moving. Fashion isn't just my industry. It's how I think.

BÉIS x FARM RIO :

PASSPORT TO RIO

For my capstone, I independently developed an end-to-end brand collaboration strategy pairing BÉIS's accessible-premium travel positioning with Farm Rio's Carioca design identity. I led the market research, brand rationale, product line, consumer targeting, marketing mix, and go-to-market plan for a limited-edition travel collection built to drive cultural buzz and cross-brand growth.

Projected Impact

  • Projected first-year revenue of $3.325M across 25,000 units

  • Concept appeal rated 4+ out of 5 in consumer testing, with zero definitive "no"

  • 71% brand awareness for BÉIS, 46% for Farm Rio among surveyed consumers

  • $888,800 integrated launch budget across creators, PR, pop-up, and OOH

ROLE

SOLO BRAND STRATEGIST & CAMPAIGN LEAD

RESPONSIBILITIES

MARKET RESEARCH

BRAND STRATEGY

CONSUMER INSIGHTS

PRODUCT STRATEGY

MARKETING MIX

CAMPAIGN PLANNING

LAUNCH TIMELINE

BUDGET PLANNING

YEAR

SPRING 2026

BALENCIAGA:

RE-ESTABLISHING RELATIONSHIPS

An editorial mock campaign reimagining Balenciaga's Fall/Winter 2026 relationship with the paparazzi and press. I worked alongside three teammates on concept development and industry research, then led the mockup ad designs and assembled the final campaign book layout.

ROLE

MOCKUP AD DESIGN & BOOK LAYOUT

RESPONSIBILITIES

CONCEPT DEVELOPMENT

INDUSTRY RESEARCH

MOCKUP AD DESIGN

CAMPAIGN BOOK LAYOUT

MODEL SCOUT

STYLIST

LOCATION SCOUT

TIMELINE LEADER

YEAR

FALL 2025

TERRA:

BRAND CREATION & SOURCING STRATEGY

A four-person team project developing a full global sourcing strategy for Terra, a sustainable athletic wear brand built on GOTS-certified organic cotton and a made-to-order, zero-waste model. Working with three teammates, I developed one of the collection's garments, led the consumer profile, logistics, sourcing guidelines, strategy goal, supplier analysis, and factory sourcing.

ROLE

GARMENT DEVELOPMENT & SOURCING STRATEGY

RESPONSIBILITIES

GARMENT DEVELOPMENT

CONSUMER PROFILE

LOGISTICS

SOURCING GUIDELINES

STRATEGY GOAL

SUPPLIER ANALYSIS

FACTORY SOURCING

YEAR

FALL 2025

PARFUM DE MARLY:

FUTURE STORES OPPORTUNITY

For this Future Stores project, I helped develop La Cour des Parfums, an immersive future retail concept for Parfums de Marly located in Miami's Design District. The concept reimagines the traditional fragrance boutique by combining the brand's French aristocratic heritage with experiential retail, technology, personalization, and social engagement.

Project Impact

  • Developed the La Cour des Parfums store concept, blending 18th-century French heritage with modern experiential retail.

  • Identified consumer spending habits and market opportunities to support the Miami location and concept strategy.

  • Created innovative, brand-aligned experiences including scent discovery zones, private consultations, masterclasses, and Instagram-worthy installations.

  • Developed the promotion plan, including social media teasers, influencer seeding, PR outreach, and a 360° launch campaign.

  • Conceptualized the exclusive Miami launch party and immersive activations designed to generate awareness, engagement, and social content.

ROLE

FASHION MARKETING & FUTURE STORES

RESPONSIBILITIES

STORE CONCEPT

INNOVATION & BRAND FIT

CONSUMER INSIGHTS

PROMOTION STRATEGY

LAUNCH EVENT

EXPERIENTIAL ACTIVATIONS

YEAR

WINTER 2026